Frequently Asked Questions

1.  Why should a company even consider blogging?

All businesses are engaged in some form of marketing but there are industries that would stand to benefit more from creating and maintaining blogs especially to address the issue of continuous visibility to customers.

2.  Do blogs only talk about the good points of a company?

Since one of the aims of blogging is to get the real reactions of customers at real time, anything should be freely discussed in blogs while observing the prevailing guidelines and policies.

3.  How useful are blogs to marketers?

Marketers can use blogs to enhance search engine marketing, provide direct communications to customers, differentiate a company from its competitors and to reach various market niches.