An Author's Dilemma

The business of being an author has changed considerably over the last ten years. No longer is it sufficient to write a brilliant manuscript and manage to get it published. Authors now need to be excellent promoters of their own work. And for the intrinsically shy, that can be problematic. But an Internet trend has the potential to revolutionize author marketing, even for those who despise public speaking: blogging.

If you're considering taking the plunge and starting an author blog, there are several considerations: the type of blog, what makes a great author blog, the pros and cons of blogging, the level of interactivity of the blog, and how blogging can energize your book publicity plan.

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